How To Switch From Conventional Makeup To Organic Makeup

Natural and organic cosmetics are greatly influencing and changing the cosmetics panorama. While "beauty" is still the main term that comes to mind when we retrieve near cosmetic products, an increasing number of consumers look to find "sustainable", "environmentally friendly" and "upstanding" qualities in the cosmetics they purchase. Natural and organic cosmetics correspond these in an accurate way as they are function of their core values and commitment not only to human wellbeing, just likewise to the protection of the environment and biodiversity. Are you lot considering going for more natural and organic cosmetics to take intendance of your body? NATRUE gives you lot three good reasons to switch from conventional to natural.

#1 Natural and organic care for your body
Conventional cosmetics frequently comprise a high percentage of petroleum-based ingredients, and tin include substances such as phthalates, oxybenzone or parabens. Although regulated for safe use in cosmetics, the use of petroleum-based ingredients is inconsistent with the concept of truly natural and organic cosmetics, whose composition should predominately be made of minerals, natural and organic plant extracts, products from microorganisms, or substances derived from these sources. The properties of these complex mixtures, such every bit those from plant extracts and oils, naturally aid protect, nourish and hydrate the skin. In addition, the fact that sustainable, organic and biodegradable ingredients can be found in natural and organic cosmetics also helps to reassure consumers about the actuality, origin and quality of these products.

Apart from providing natural protection and intendance to our skin, natural and organic cosmetics likewise assist us go along our well-being in-check. Their representation of nature through natural fragrances and delicate textures makes us experience closer to information technology and awakens our senses. Indeed, many natural essential oils from plants such equally lavender, rose or mint are used in aromatherapy as they assist to activate, relax and soothe our bodies. Natural or organic cosmetics are not just beauty products, but a recreation of nature in perfect harmony with our bodies and our world.

How to place "natural" or "organic" cosmetics
While many cosmetics claim to be "natural" or "organic", not all of them provide verifiable guarantees of these qualities. Checking the ingredients (INCI listing) on-pack may help consumers appraise the caste of accurateness of such claims, but non for every ingredient since declaring the ingredient origin (natural, petrochemical, etc.) is not a requirement by police. How can then a consumer be sure that a natural or organic cosmetic fully meets their expectations? Consumer assurance based upon verifiable criteria is supported by private standards such as NATRUE's one. The NATRUE Label offers consumers a point of reference to easily identify natural and organic cosmetics that meet strict and verifiable criteria linked to processes, formulation and ingredients. The qualities "natural" and "organic" are therefore verifiable and guaranteed under the NATRUE Label in each respective certification level (natural cosmetics, natural cosmetics with organic portion and organic cosmetics).

#2 A more sustainable and environmentally friendly arroyo
Many petroleum-based ingredients frequently used in conventional cosmetics require extensive mining, equally it is the instance of petroleum, aluminium or atomic number 82, which endangers soils and poses a threat to wildlife habitats. Different petrochemical substances, natural and organic ones come up from mostly from the cultivation of plants and flowers, whose extracts are used in cosmetic conception. The employ of a various range of natural and organic raw materials requires that the biodiversity of wildlife habitats is protected, and that a sustainable production of various plant and flower species is preserved. Methods such as organic farming and biodynamic agriculture, which are strongly supported by many NATRUE member companies who obtain their ingredients directly from their own gardens, guarantee more than sustainable sourcing and contributes to biodiversity preservation.

A principal value for natural and organic cosmetics is that they must be in harmony with nature, including the affect of packaging and packaging materials used. Apart from limiting the use of plastics in packaging and using recycled materials, many natural and organic beauty brands are going a footstep further past developing innovative formats that are contributing to a drastic reduction of packaging in their products. Some examples of these increasingly popular cosmetics are deodorant creams, solid shampoos or toothpaste tablets. Refilling options that allow consumers to reuse the production packaging are also becoming frequent to encounter the consumer need for more sustainable products in line with circular economy principles.

Apart from considerations at formulation and packaging level, the environmental bear on of cosmetics in their postal service-consumer phase is likewise a cardinal attribute for many consumers. Traditionally, many conventional cosmetics (particularly, cleansers and toothpastes) include microbeads, small non-biodegradable solid plastic particles that often end up in oceans and lakes, posing a potential threat to aquatic life. Natural and organic cosmetics carrying the NATRUE Label do not contain microplastics since these are usually manufactured from petrochemical origin, which ways they are not approved for use under the NATRUE Standard.

#iii Much more than than just a corrective: the ethical and social dimension
Natural and organic beauty brands are often minor and medium enterprises (SMEs) whose production is by and large carried out at local, regional or national level. A more local product can contribute to more than sustainable and potentially shorter supply chains, as well equally to a more personal, authentic image of the make.

Regarding ingredients sourcing, partnerships between natural and organic beauty brands and local farming communities in developing countries are very mutual. Through ethical sourcing collaborations, these brands support the social and economical development of such communities while ensuring that the sourcing upon the natural resources from certain plants and flowers is done in an ethical and sustainable fashion. Trailblazing international natural and organic cosmetic brands such equally Weleda, PRIMAVERA or WALA, who are some of NATRUE founding members, accept long-established partnerships with local farmers in countries all around the globe to actively support the social evolution of local communities through cultivation projects.

What does the NATRUE Label stand for?
The NATRUE Label sets high benchmarks to guarantee consumers maximum levels of natural and organic content in NATRUE certified cosmetics. Through its rigorous set of criteria, which includes requirements non only linked to the conception of products simply also to the protection of the environment, sustainability and packaging, the NATRUE Characterization actively contributes to combatting greenwashing and misleading claims in the cosmetics sector, and helps consumers to place cosmetics that fully encounter their expectations of "natural" and "organic".

👉 Find out more nigh the products under the NATRUE Characterization and their brands in NATRUE's public online database .

Article written past Ana Ledesma, Communications Officer at NATRUE

Source: https://www.natrue.org/3-reasons-to-switch-to-natural-and-organic-cosmetics/

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