AMD fires back at Intel’s Haswell with its A-Series desktop processors - drummondtals1968
On Saturday, Intel fired a salvo of "Haswell" microprocessors across AMD's bow. Now, Intel's chief match has responded in kind, with five new desktop processors that combine midrange microprocessor power with AMD's powerful art technology.
AMD's A team is the A-series: the A10, A8, and A6 chips, aimed at Intel's Burden i3 and Marrow i5 microprocessors. Although AMD calls the chips its flagship offer, the A-series chips concede the high end of the market to Intel's Core i7. On the other hand, they'rhenium priced accordingly: AMD sells the low-end A6-6400K for $77, on up to the $149 A10-6800K.
Boilersuit, AMD says Richland will yield 21 percent more graphics performance (victimization the 3DMark "Fire Strike" benchmark) versus the previous generation, dubbed "Trio," as well as 8 percent more carrying out using the more generic PCMark 7 bench mark. That's because the Richland chips include Radeon HD 8000-quality nontextual matter. Totally of the Richland APUs are part of what AMD calls its "Elite A-Series" platform, and volition cost improved into PCs from Genus Acer and Hewlett-Packard.
The "Trinity" parts won't go agency, at least immediately, according to Adam Kozak, a senior merchandise merchandising manager for AMD. Instead, they'll simply slot in alongside Richland.
AMD Note that some of the latest Intel Haswell parts consume less ability than the new AMD Apus. Here's a snippet of Intel's Haswell specs (for the Core i5) by way of comparison:
Intel AMD: #2 and not liking it
Although Intel far outsells AMD in the desktop space (Intel has about 80 percent of the background Microcomputer market in terms of the issue of processors sold-out, according to Mercury Explore), AMD has gamely hung in there, divesting its manufacturing operations and even selling its offices (then leasing them back) in an effort to deliver cash.
AMD recently detailed its three versatile platforms: Temash, Kabini, and Richland, in an elbow grease to track down Intel in the mobile space. At the Computex show in Taiwan, AMD specifically outlined its plans for the desktop version of the Richland platform; an update to the Kabini all-in-one program is also collectible for 2022, executives said.
Once, the desktop was the field of honor over which Intel and AMD's chips pushed to and fro, each quest to surmount the others in terms of artwork and raw processing power. Now, with desktops happening the decline, AMD is battling for a smaller slice of PC gamers who may or May non want to add in a separate GPU in the future, and where cost continues to be a energetic factor. AMD likewise suffered from some missteps that caused the company to lose ground in the cannonball along betwixt itself and Intel, noted Patrick Moorhead, principal at Moor Insights and Research.
"Intel has a lock on the commercial PC market, so AMD is larboard competing in the consumer space," Moorhead said in an e-mail. "In that infinite, AMD had some key execution problems that drove to attenuated desktop and notebook market share" – specifically, the fact that the previous generation, "Trinity," arrived tardive and uncomprehensible the key-to-school merchandising mollify, he said. Trinity's predecessor, "Llano," besides suffered manufacturing problems. Llano had 32nm manufacturing and supply challenges and Troika came late to grocery store, missing the aft to school market.
In this regard, AMD has made extraordinary exertion to allay the transition from one generation to the other. The new A-series parts use the same FM2 socket as AMD's previous "Trinity" chips, e.g..
Graphics sell the PC
For years, games and nontextual matter have sold PCs, and the A-series is no different. AMD's argument is that, aside itself, its highest-end A10 APUs should outmatch the combination of a Center i5 4670K+ (the older "Ivy Span" parts) and an Nvidia GT 630 discrete chip. AMD likewise claims that the pairing an A10-6800K with a AMD HD 6570 will outperform a twin Substance i5 4670K, as wel with a Radeon HD 6570 running alongside. These are ruddy-picked benchmarks, given, merely they'Re worth a secondly look if you'rhenium concerned approximately toll.
AMD The approximation is that the processor circumstance of the APU, erst the nidus of all development, has embezzled a back seat to rising artwork over the past few geezerhood. "We're really adament about proportionate architectures being the future of computing," Kozak same. Don't expect any free games to follow bundled with the Richland parts—the industry is just in a relatively dead zone for bran-new games, Kozak added. AMD will also sell an optimized DDR3-2133 memory board and an FM2 motherboard line for gamers wishing to configure a tuned, all-AMD PC, AMD said.
The future
Traditionally, AMD's combination of a GPU and microprocessor on the Sami croak has been in name only – the two chips have used individual logic, retention pools, and page number. AMD is heaving toward a model where the Processor and GPU better share resources, known equally heterogenous computing. At Computex, AMD showed off the next generation of the applied science in a chip better-known as "Kaveri," reportedly due in the last half of 2022.
AMD also showed off the fruits of a partnership with Splashtop, where the APU can be put-upon as an engine to stream PC games to close mobile devices – distinctly a response to Nvidia, whose Project Cuticle technology can get along the same affair.
Source: https://www.pcworld.com/article/452244/amd-fires-back-at-intels-haswell-with-its-a-series-desktop-processors.html
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